We urge governments and the European Union to take action

... and set a new direction for agriculture. We must produce more food for people – rather than feed for animals.

Neither we, nature, climate nor animal welfare can wait.

Billions of euro must be invested in the solutions of tomorrow – today!

Over 4 billion people will eat greener

This is the assessment of the UN Food and Agriculture Organization. It is crucial for us to achieve the climate goal. The way to a sustainable food production is to invest in plant-based foods.

The world market for plant-based foods is increasing

Examples on plant-based foods are oat drink, plant-based steaks, quinoa, legumes, other plant proteins and the next generation of fermented products are expected to reach 240 billion euro already in 2035. Thus, there is a huge market for plant-based food for those countries that are investing in the future now.

A great thanks to Danish Vegetarian Association / Dansk Vegetarisk Forening which has brought up this important topic.